Douglas Ridley

Douglas Ridley – Traditional Resume.pdf

Douglas Ridley is a communications professional with experience in creating and executing communications and marketing for internal and external programs. Doug’s unique skill set combines a Bachelors of Fine Arts degree with planning and execution of engagement initiatives through print publications, website content, digital media, and social media.

Top 5 List: Things you should know about me before you continue.
Sans the, I’m a hard, dedicated worker garbage. 

  1. I think abstractly. I see the world and it’s relationships as an infinite number of webs that connect us.
  2. Some people would characterize me as being Asian; I’d use the #tag Korean. But either way, my cultural upbringing has had the biggest impact on my personality.
  3. I’m known to have a sarcastic and somewhat dry sense of humor.
  4. I enjoy good food. The smell, the preparation, but most importantly the taste.
  5. I trust first and doubt second.

Key Accomplishments

  • Create and execute marketing campaigns toward specific populations for New York YMCA Camp’s ten unique programs.
  • Plan and implement marketing calendar and budget of $110,000 currently resulting in an enrollment increase of 24% since 2010, 464camper weeks, since 2010.
  • Pioneered social media presence by establishing and maintaining profiles on Facebook, YouTube, and Twitter.
  • Positioned New York Y Camp as a leader in the field of social media through brand awareness, engaging conversations, and building relationships.
  • Designed and maintain camp’s website, resulting in 58,730 unique visitors its first year.
  • In 2009, oversaw rebranding of camp’s marketing and communication, including camp’s Bully Free Zone and tier pricing.
  • Managed on-site NYC media outlets including WCBS, FOX5, and ABC7.

Career Experience

New York City’s YMCA – New York YMCA Camp – Huguenot, NY
March 2002 – Present

Communications Coordinator
January 2009 – Present

  • Instrumental in developing responsibilities and goals for newly created position in September 2008.
  • Collaborated with summer camp, outdoor education, and retreats departments to create successful marketing campaigns utilizing traditional, digital, and social media.
  • Generated conversation through consistent “one voice” communication across Facebook, YouTube, and Twitter.
  • Utilized social media platforms to build brand awareness, strength relationships, and support individual marketing campaigns.
  • Managed and directed photography and video for marketing and communication material.
  • Designed and distributed e-mail promotions for camp’s unique programs resulting in 3,301 additional visitors to website.
  • Served as association ally for top NYC media outlets including WCBS, FOX5, ABC7, Wall Street Journal, and Daily News.
  • Secured local media placements in print, broadcast, and online including Times Herald Record, and Cable 6 News.
  • Supported annual Strong Kids Campaign with solicitation material. Camp’s campaign raises over $200,000 and provides scholarships to three out of every four campers.

Day Camp Director
Winter 2005 and Summers 2006 – 2008

  • Implemented and maintained all YMCA, NY Health Department, and American Camp Association policies and standards.
  • Established open lines of communication with campers, parents, Director of Camping, and all other staff.
  • Trained, managed, and evaluated team of six professional staff.
  • Developed age-appropriate weekly programming for individualized theme weeks.

Outdoor Education Instructor
Fall, Winter, and Spring 2006 – 2008

  • Taught all aspects of Greenkill’s curriculum focusing on student-to-nature and student-to-student interrelationships
  • Assisted director as Manager on Duty during schools’ visits. Responsibilities included communicating with school teachers and administration throughout their trip to ensure their needs were met.

Day Camp Program Director
Summer 2004

  • Planned, organized, and implemented age-appropriate weekly programming for individualized theme weeks.
  • Assisted staff with planning and running of special events throughout the summer.

Day Camp Counselor
Summers 2002 – 2003

  • Implemented daily activities with groups ages 5 to 13, while building strong relationships with the local community.

Kitchen Aide
March – June 2002

  • Maintained NY Health Department food service standards including food preparation and cleanliness.


The College of Saint Rose – September 2002 – May 2006
Bachelor of Fine Arts Cum Laude
Concentration – Sculpture; Minor – Art History

References upon request