Aside

What I believe in

I’ve been talking more and more about social media to business owners the past few weeks. Some of them are very misinformed, so much that a few times it’s caught me off guard. So I decided to write down what I believe in (at this moment) on the topic of social media.

What do you believe in? How would you explain your philosophy to a client?

Truth
Social media is a tool that will enhance an established foundation built on strong values, good communication, and excellent service/products.

Mantra
Building online communities through open communication.

Belief
Development and implementation of a social media strategy will result in conversations with one’s current community and future opportunities to communicate outside of one’s community. Through consistent communication, brand recognition, strong relationships, and marketing opportunities will become available.

Hierarchy of Social Media

  1. Communication
  2. Brand Recognition
  3. Engagement
  4. Marketing

Approach

  1. Knowledge of business
  2. Learning expectations
  3. Developing realistic strategy
  4. Implement strategy
  5. Monitor
  6. Reevaluate strategy based on analytics
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