Getting your feet wet with social media

I recently had a friend ask me about social media. Basic questions, why is it important, should she pay attention to it, would having an understanding help her with her career (which isn’t related)?

Since she works at summer camp right now, her access to the internet isn’t 24/7. I said it wasn’t a huge deal and typed up some notes for her.

I want to share them with you as well. Any other points you’d suggest to someone wanting to get their feet wet?

JOIN – Use these as professional networks.
Wordpress or Blogger

FIND – Professionals in your areas of interest.
Twitter lists
RSS Feeds
Email subscriptions

LISTEN – Take in as much information as you can from the people you follow.

Likeable by Dave Kerpen
Poke the Box by Seth Godin
Enchantment by Guy Kawasaki

DEVELOP – How do you want people to perceive you?
Google “Developing a personal brand.”
Take your time.
Know that nothing is concrete.
Be consistent across all your professional networks.

SHARE – Share your knowledge and passion.
Engagement is key but can be scary
Recognize ALL comments
Be transparent and honest

1. Be likeable.
2. Never be afraid to share.
3. It’s not the number of followers; it’s the strength of your network.

Likeable by Dave Kerpen
Anything Seth Godin


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