QUICK POST for the weekend:
Over the past week, I posted three photographs on camp’s Facebook page. Nothing speculator, just small bits of news. The fans loved it.
If you’ve got a fan page, post often, share the small things, and reply to comments.
Wa-la! Instant conversation, and a way to engage your fans. Here are the three quick photos I shared. All in all they’ve generated 4,376 impressions, and created great buzz about summer.
Just got a new projector for movie night! Landry is trying it out with his favorite movie.
Carpetball? Oh, yeah we've got that. Every division this summer will have it's own table.
Art supplies? How about 2,000 pounds of it? Let the sorting begin!
This morning at 10am I held our weekly marketing and communications meeting. It is regularly attended by:
Wheaton, The Exec – The Final Yes or No.
Chris, The Associate Exec – The Muscle.
Jenny, Camp Registrar – The Mom, The Heart.
Leanne, HR – The Historian (what did we do and when).
Susan, Business Manager – The Numbers
Me, Communications Coordinator – The Glue.
This meeting was like no other meeting we’ve had in the past. This was the meeting where we finally went from talking about how nice it would be to sell out, to ACTUALLY selling out of certain sessions.
The conversation that happened next was a bit clumsy. We’ve never had the opportunity to discuss how to leverage sold out sessions.
After some debate, I convinced the group that this news wasn’t something we should sit on, but something we should be proud to shout from the roof tops. We’ve been waiting for this moment for years!
We have a quality product parents want, and now it’s so popular it’s becoming hard to get. Sign up now, don’t be left out! OK, those are definitely not the words we’ll use, but this is what I was yelling and laughing as I jumped around the room cheering (in my head of course).
Stay tuned as we navigate these new waters, and we roll out new messaging.
Feeling lucky today. Have a great one!
Check out this great TED talk by Ron Gutman. It will make you smile.
Taking a photograph in NYC gallery.
The art of change is,
not can be,
The unknowns are clouds that block my judgement.
Outside of my mind others see this change as exciting,
something they wish they could do.
Just get up and go,
where ever they wanted.
I now know why they don’t.
Because it’s terrifying.
Thinking of it,
I’m now doing and facing many things I’ve never done before.
Finding a job,
a place to live,
a place to call my own.
This journey then is not terrifying it’s growth.
I now remember growing up and having aches and pains as my body grew and stretched beyond it’s current comfort zone.
“Growing pains,” my mom would say.
This journey is not terrifying,
are just growing pains.
Driving back from VT on Sunday, Ashley and I made our first visit to a Five Guys Burgers and Fries. During our short visit, I noticed how enchanted customers were. When we left there was a line out the door and cars backed up in the parking lot waiting for spots! Here’s how Five Guys won my heart:
They keep things simple. The menu is no frills, combo meals, or fancy accessories. Burger, dog, fries, drink, toppings. Their packaging is a brown bag, paper cup, and tinfoil for the burger. No fuss.
They rewarded me with FREE. Everyone is instantly rewarded with free toppings. 16 choices and you can have them all for free.
They are polite under pressure. You could tell the kids behind the counter were exhausted, but they were always polite. The guy who handed me my bag, first handed it to me, didn’t drop it on the counter, then with direct eye contact thanked me for coming. That’s not the norm at the places local to me.
They build anticipation. While you stand and drool for your meal, everyone’s orders are lined up directly in front of you. First with the toppings then with the meat. It made receiving my meal that much greater.
Have you ever been to a Five Guys? What other eateries enchant you?