Monthly Archives: April 2011

Reflection on 26 years

My morning walk with the dog.

Today I will reflect.

A moment to reflect on how I arrived at this very point.
The infinite webs that exist to allow for such a simple moment.

As I reflect, I think of friends.
Friends who have helped mold me into who I am today.

I remember the moments of change.
Those defining moments that shape our being,
sometimes controlled,
sometimes by chance.

I try to understand where I have been, to see where I am going.
To measure failures so I may plan for success.

But most simply.
Enjoy a moment that every single living thing shares,

A birthday.


My mom and chi

My mom and chi. Maybe she was on to something...

As a child my mother would excessively tell me, “respect your boundaries.” I hated it. What space was she talking about? I’m a child, get me out of this box!

In the end, this simple philosophy helped define my character:

  • Observant
  • Reflective
  • Careful
  • Aware

As I begin to explore eastern philosophy, I believe my mother wasn’t trying to keep me in a box. I think she was drawing my attention to the chi that surrounds us. The ever changing boundary that can stays close to protect us, but also expands to let us stretch and take risks.

Did your mother share any wisdom that only makes sense now that you’re older?

Getting it done with @GTDguy

Book of choice today, turning me into a GTD machine

Don’t judge this book by its cover, because it (the cover) is awful. But after reading Getting Things Done, I’m convinced it should be required during college. Seriously St. Rose, get on this. It’s time to properly prepare your students to enter a world where expectations are high and there is never enough time.

I spent the entire day creating tickler files, dominating a labeler, and emptying everything, yes everything from my inbox. Every 8 or 9 months I find it necessary to go back and reinstitute some of Allen’s ideas. Clearing out the junk allows me to focus on the tasks at hand, projects on the horizon, and most importantly energizes my creativity.

How do you keep everything organized at work? Don’t have a great answer? Spend the $9, and pick this book up.

Breaking free of a downward trend

100% chance of coffee and a book this morning. BYOLC - Bring Your Own Lawn Chair

What can breaking free of a downward trend do?

  1. It allows the above photo to happen. It gives you mornings for yourself, not for rushing to work worrying about what isn’t getting done. 
  2. It creates time for reflection and planning, not reacting and chasing.
  3. It builds a team’s self-esteem! 
  4. It allows for creative growth, experimentation, dreaming, and professional development.
  5. It creates positive anticipation, not negative anxiety.

Most importantly… It’s a lot of fun to be a part of. Here’s to looking forward, working hard, believing in yourself, and appreciating the results.

How does your organization appreciate results?

Mystical early morning fog

Early morning on Lake Talcott

This past month, I’ve been obsessing over my photo’s panoramic feature. Every now and then it can’t find landmarks when stitching the photo together, and I end up with some really cool atmospheric effects.

Here’s an example with the fog rising off Lake Talcott at @nyycamp.

Kevin Calisto's new art is worth your time

Check out some new art by fellow St. Rose grad Kevin Calisto. His drawings interest me with their relationship of complexity versus simplicity.

Art by Kevin Calisto. Click on the image to view his online portfolio.

Measuring not-for-profit social media success

I’ve been thinking about ideas on how not-for-profits can measure social media investments. The image below is a three-tiered system that focuses on brand awareness, building connections, and strengthening relationships. It does not touch on ROI that would occur with a social media campaign linked directly with a marketing campaign. I know there isn’t one answer for measuring social media, and I hope to share more ideas in the future.

Ways a not-for=profit can look at measuring their social media success

The purpose for each tier is to build upon the previous connections that have been made. It is important for the organization to develop levels of measurement for each tier that is appropriate for their needs.

Tier 1 – the most focused level that all other tiers build from

  • Mission – Creating a consistent voice that supports the organization’s mission.
  • Platforms – Selecting specific social media platforms that support the organization’s mission, while allowing the organization to foster an online community.

Tier 2 – three main objectives that are frequently talked about

  • Brand Awareness – Using selected social media platforms to educate and build brand awareness with community leaders, donors, volunteers, members, peers, and staff.
  • Building Connections – Engaging the online community with relevant conversation that is focused on connecting followers with the organization’s mission.
  • Relationships – Fostering relationships into strong bonds that empower followers to share their own story.

Tier 3 – a circular web that drives an organization’s social media success. This web may be small at first, but over time will begin to grow.  

  • Exposure and Conversation – Using the consistent voice developed in tier 1 to engage followers in conversation. Building a community of followers with relevant well-developed content focused on the organization’s mission.
  • Influence – Building a positive reputation that positions the organization as a leader in their specific field.
  • Engagement – Empowering followers to use personal experiences with the organization to begin their own conversation with their online community. I believe the engagement stage is the key moment to measure an organization’s social media success.

A lot has been written about measuring an organization’s success with social media. There seems to be no right answer, except the one that fits within the organization’s needs.

I’m interested in hearing your thoughts. Leave your comments below.